About Us

Our Mission

SmileDirectClub was founded on the belief that affordable and convenient premium oral care should be accessible to everyone.

Since our founding in 2014, SmileDirectClub has helped more than one million people transform their smiles through our pioneering telehealth platform for orthodontia. Our customers’ before and happily-ever-after photos speak for themselves.

We’re an international oral care leader, with hundreds of SmileShops, more than 1,000 SmileDirectClub Partner Network dental office locations, a network of hundreds of affiliated, licensed dentists and orthodontists, and thousands of Team Members across the globe.

It was found that 70% of people in Hong Kong would feel more confident if they had a straighter smile, but the leading barrier preventing Hongkongers from straightening their teeth is cost. SmileDirectClub exists to help bridge that gap.

Our Products

SmileDirectClub created the first end-to-end solution for your smile.

SmileDirectClub aligners and retainers are Made in the USA, BPA-free and precision cut for a smooth, comfortable fit. We manufacture an aligner every 6 seconds in our ISO-certified and FDA-registered state-of-the-art 3D U.S. printing facility. Every customer receives a complete set of custom-fit aligners to gradually and safely shift teeth into position, a process that takes, on average, 4 to 6 months. The best part? SmileDirectClub aligners cost up to 70% less than traditional braces and don’t require multiple in-person office check-ins.*

Our Dental Network

SmileDirectClub provides safe, effective, licensed dentist monitored clear aligners for people with mild to moderate crowding and spacing.

While our innovative telehealth platform removes the hassle of in-office check-ins, you’ll have the peace-of-mind of professional treatment throughout your smile journey. A SmileDirectClub affiliated, licensed dentist or orthodontist reviews your photos, medical and dental history, and a 3D image of your teeth before approving your custom treatment plan. Our dental care teams are available by phone, email, and social media to answer any questions you might have.


Save and smile

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